Anticipated design shifts and new models spark excitement ahead of expected launch
The iPhone 16 Pro will soon give way to the iPhone 17 series, expected to bring bold updates.
Apple is gearing up to unveil its iPhone 17 series, with leaks suggesting a September 2025 launch that could redefine its smartphone offerings.
From a sleek new iPhone 17 Air to revamped Pro models, the lineup promises significant design and performance upgrades, though higher prices may accompany the changes.
iPhone17Air 😍 – feels really good when you wear the case – it’s really ultra-thin, and it feels very gripping when you wear the case.#iPhone17 #iPhone17Air #iphone17pro #iPhone17ProMax #iphone17air pic.twitter.com/YqYTip6bWG
— Lakhwinder Singh (@lakhwinder086) August 7, 2025
When will the iPhone 17 be announced? Expected September Reveal
Rumors point to Apple hosting a launch event in September 2025, continuing its tradition of annual flagship unveilings. Only the iPhone 12, delayed to October 2020 due to the pandemic, broke this pattern.
The iPhone 17 series is expected to replace the iPhone 16 range, with anticipation building on platforms like X for major announcements
How much will the iPhone 17 cost? Price Hike Concerns
The iPhone 17 may come with a higher price tag than the iPhone 16, which starts at £799 for the base model.
The Wall Street Journal reports that Apple is contemplating price increases across the board, potentially justifying them with new features rather than citing external factors like tariffs.
In the UK, prices are likely to mirror US dollar figures, with MacRumors estimating the iPhone 17 Air at $899, $100 more than the standard model, and the iPhone 17 Pro starting at $999.
What iPhone 17 models will there be and what is new? iPhone 17
The standard iPhone 17 is expected to closely resemble the iPhone 16, featuring a frosted glass back, matte aluminum sides, dual vertically stacked cameras, and the Dynamic Island notch.
Leaks suggest a slightly larger 6.3-inch display, up from 6.1 inches, which could make the phone marginally bigger.
A significant upgrade is the rumored shift to a 120Hz ProMotion display, replacing the outdated 60Hz screen, promising smoother visuals. New color options, including lime green and light purple, are also anticipated, as noted in an X post citing Macworld.
iPhone 17 Pro/Max is not just an upgrade — it’s a power move! 🔥
🧠 A19 Pro
📸 48MP Zoom | 24MP Front
⚡ 5000mAh | 50W MagSafe
💪 12GB RAM
🛠️ New Design, New FrameAre you upgrading from your old iPhone? 💬 pic.twitter.com/PtSgecLkav
— Apple Club (@applesclubs) July 19, 2025
iPhone 17 Air
Replacing the iPhone 16 Plus, the iPhone 17 Air is poised to be Apple’s thinnest iPhone yet, with a single rear camera and a 6.6-inch screen.
Analyst Ming-Chi Kuo predicts a thickness of 5.5mm at its slimmest point, compared to the iPhone 16 Pro’s 8.25mm, though the camera bump may alter perceptions of slimness.
Speculation on X suggests a design inspired by Google’s Pixel 9, with a potential top-mounted camera strip. Whether the Air will use the standard A19 chip or a more powerful variant remains unclear.
iPhone 17 Pro and iPhone 17 Pro Max
The iPhone 17 Pro and Pro Max are set for a design overhaul, ditching titanium for aluminum frames, last used in the iPhone 7 Plus.
Leaked renders show a part-glass, part-aluminum back to support wireless charging, with a wider camera bump spanning the rear.
Screen sizes will remain at 6.3 inches for the Pro and 6.9 inches for the Pro Max, powered by an A19 Pro chip.
Analyst Kuo predicts triple 48MP camera sensors, including an upgraded periscope telephoto lens with 8x optical zoom, up from 5x.
Bloomberg reports a focus on advanced video recording, with MacRumors suggesting a new pro camera app and a possible second Camera Control button on the top edge. Color options may include bold blue and orange hues.
Arakian, bermulalah era baharu model “Pro” bagi iPhone 17, dengan reka bentuk kamera utama yang dikit beza berbanding sebelumnya.
iPhone 17 Pro dan iPhone 17 Pro Max kekal model dalam segmen andalan (flagship) yang akan dilancarkan pada September ini.
Video : @Aaron_Carpentr pic.twitter.com/DQTmockHLj
— Xavier Naxa (@XavierNaxa) March 18, 2025
How much will the iPhone 17 cost?
You could be paying more for the iPhone 17 compared to the iPhone 16, which costs from £799 for the base model.
The Wall Street Journal reported Apple is considering raising iPhone prices across the board, but may not publicly blame the Trump administration’s tariffs.
Instead, Apple is said to lean on new features and design updates to justify the costs.
Usually, Apple charges the same figure in pounds for its iPhones that it does in US dollars, so expect the UK price to mirror any rises across the pond.
MacRumors reckons the iPhone 17 Air could cost $899 in the US, mirroring the current pricing of the iPhone 16 Plus.
It would sit at $100 (or pounds) more than the regular iPhone 17, with the iPhone 17 Pro starting at $999.
This article is based on a report by Henry Burrell, published by Express.co.uk on July 31, 2025, updated at 10:53 on the same day. Additional context was drawn from posts on X discussing iPhone 17 design and features.
